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1. INFORMATION WE COLLECT

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The personal information we collect depends on how you interact with our website and services.

Information you provide directly

We may collect the following information when you place an order, create an account, subscribe to marketing communications, contact customer support, or otherwise interact with us:

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• Name and contact information, including email address, telephone number, billing address, and shipping address.

• Order information, including products purchased, order history, returns, exchanges, and transaction details.

• Account information, such as login credentials and account preferences, if you create an account.

• Customer support communications, feedback, and information you provide when contacting us.

• Marketing preferences and communication consent records.

 

Please do not send payment card numbers or other sensitive financial information through ordinary email or customer support messages.

Payment information

Payments are processed through the payment providers available at checkout. We may receive transaction details, payment status, and limited payment-related information necessary to process and manage your order.

Payment card information may be collected and processed directly by the applicable payment provider. The information retained by us depends on the payment method and the systems used.

Information collected automatically

When you visit our website, we or our service providers may automatically collect certain technical and usage information, including:

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• Internet Protocol (IP) address.

• Browser type, operating system, and device information.

• Pages viewed, links clicked, and interactions with our website.

• Referring websites and general browsing activity.

• Approximate location derived from your IP address.

• Cookie identifiers and similar tracking information, subject to applicable consent requirements.

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Information from third parties

We may receive information from payment processors, shipping providers, ecommerce platforms, analytics services, advertising partners, and other service providers when necessary to operate our business.

We will handle this information in accordance with applicable law and the disclosures in this policy.

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2. HOW WE USE YOUR INFORMATION

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We may use personal information for the following purposes:

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• Order fulfillment: Process payments, confirm orders, arrange shipping, manage returns, and provide customer support.

• Account management: Create and maintain customer accounts and preferences.

• Customer communications: Respond to questions, provide order updates, and send service-related notifications.

• Marketing: Send promotional emails, offers, product announcements, and other marketing communications where permitted by law and consistent with your preferences.

• Website operation: Maintain, troubleshoot, and improve our website, products, and services.

• Analytics: Understand website traffic, customer interactions, and shopping trends.

• Advertising: Measure advertising performance and, where permitted, deliver or personalize advertisements.

• Security and fraud prevention: Detect suspicious transactions, protect accounts, and prevent fraud or misuse.

• Legal compliance: Maintain required records, comply with legal obligations, and establish or defend legal claims.

• Business operations: Evaluate business performance and manage legitimate business activities.

 

We will not use personal information for materially different purposes without providing any notice or obtaining any consent required by applicable law.

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3. LEGAL BASES FOR PROCESSING

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Where applicable privacy laws require a legal basis for processing personal information, we may rely on one or more of the following:

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• Contract: Processing necessary to fulfill an order or provide a service you request.

• Legal obligation: Processing necessary to comply with applicable laws.

• Legitimate interests: Processing necessary for legitimate business purposes, where permitted and balanced against your rights.

• Consent: Processing for which you have given consent, such as certain marketing or tracking activities.

 

You may withdraw consent where processing is based on consent. Withdrawal does not affect the lawfulness of processing that occurred before withdrawal.

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4. CONSENT AND MARKETING PREFERENCES

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When you provide personal information to complete a purchase, arrange delivery, request a return, or receive customer support, we use that information for the relevant purpose and related activities permitted by law.

We will request consent where required for additional uses, including certain marketing communications and tracking technologies.

Marketing communications

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or by contacting us at info@americanmusicianbrand.com.

Unsubscribing from promotional communications does not necessarily stop transactional messages, such as order confirmations, shipping notifications, or important account-related communications. Withdrawing consent Where applicable, you may withdraw consent for optional processing by contacting us using the details in the Contact Information section. You may also manage cookie preferences through the available privacy controls on our website.

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5. COOKIES AND TRACKING TECHNOLOGIES

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Our website and service providers may use cookies, pixels, tags, local storage, and similar technologies to support website functionality and understand visitor activity.

These technologies may be used for the following purposes:

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• Essential functionality: Enable shopping carts, checkout, security, and other necessary website functions.

• Preferences: Remember settings and improve your browsing experience.

• Analytics: Measure traffic and understand how visitors use our website.

• Advertising: Measure advertising results, limit repetitive advertisements, or support relevant advertising, where permitted.

 

The specific technologies used may change as our website, platform, and service providers change.

Where required by law, non-essential cookies and similar technologies will only be activated after obtaining the necessary consent. You may be able to manage your preferences through our cookie banner, browser settings, or other privacy controls.

Disabling certain cookies may affect website functionality.

For more information about cookies and your available choices, please consult our website's cookie preference settings, where available.

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6. HOW WE SHARE PERSONAL INFORMATION

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We do not disclose personal information indiscriminately. However, we may share information with the following categories of recipients when necessary for the purposes described in this policy. Service providers

These may include providers of:

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• Ecommerce hosting and website operations.

• Payment processing and fraud prevention.

• Shipping, fulfillment, and delivery.

• Customer service and communications.

• Email marketing and customer relationship management.

• Website analytics and performance monitoring.

• Information security and technical support.

 

These providers may process information on our behalf or in accordance with their own applicable privacy terms.

Advertising and analytics partners

If we use advertising pixels, analytics services, or similar tools, certain online identifiers, device information, and browsing activity may be disclosed to those providers.

Depending on the applicable law and the arrangements involved, this activity may be considered targeted advertising, sharing, or a sale of personal information under certain privacy laws.

Where required, we will provide appropriate notice and opt-out mechanisms.

 

Legal and regulatory authorities We may disclose personal information when reasonably necessary to comply with applicable laws, valid legal processes, regulatory requests, or to protect the rights, safety, and security of our business, customers, or others.

 

Business transfers

Personal information may be transferred as part of a merger, acquisition, financing, reorganization, or sale of some or all of our business or assets, subject to applicable legal requirements.

With your direction or consent We may share information with other parties when you request or authorize us to do so, or when otherwise permitted by law.

We do not knowingly sell personal information in exchange for money. This statement does not exclude other activities that may be classified as a sale or sharing under applicable privacy laws. Our actual practices and any legally required opt-outs will govern.

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7. THIRD-PARTY SERVICES AND LINKS

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Our website may integrate with or link to third-party websites, applications, payment services, social media platforms, or other services.

Third parties may collect and process information under their own privacy policies and terms. We do not control the independent privacy practices of third-party services.

We encourage you to review the relevant privacy notices before providing information directly to those providers.

Where our ecommerce platform or another provider processes information on our behalf, that processing may also be governed by applicable service agreements and data processing terms.

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8. INTERNATIONAL DATA TRANSFERS

Our service providers may process or store personal information in countries other than the country in which you reside.

Those countries may have privacy laws that differ from the laws in your jurisdiction.

Where required by applicable law, we will implement appropriate safeguards for international transfers, such as an applicable adequacy mechanism, contractual safeguards, or another legally recognized transfer mechanism.

Additional information about relevant safeguards may be requested using the contact details below.

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9. DATA RETENTION

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We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer service, recordkeeping, fraud prevention, dispute resolution, and legal compliance.

Retention periods depend on the type of information, the purpose for which it was collected, and applicable legal requirements.

When information is no longer needed, we will take reasonable steps to delete it, anonymize it, or securely dispose of it, subject to legal retention obligations and legitimate business requirements.

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10. DATA SECURITY

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We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

Depending on the systems involved, these safeguards may include access controls, secure communications, service-provider protections, and appropriate security procedures.

No method of electronic transmission or storage is completely secure. We therefore cannot guarantee absolute security.

Payment information is handled according to the capabilities and security practices of the applicable payment providers. We encourage customers to use secure connections and protect their account credentials.

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11. YOUR PRIVACY RIGHTS

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Depending on your location and the laws that apply, you may have the right to:

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• Request access to personal information we hold about you.

• Request correction of inaccurate personal information.

• Request deletion of personal information, subject to applicable exceptions.

• Request a copy of certain personal information in a portable format.

• Withdraw consent where processing is based on consent.

• Opt out of certain targeted advertising, sale, or sharing of personal information.

• Request information about the categories of personal information collected, used, or disclosed.

• Appeal a decision we make concerning a privacy request, where applicable.

• Exercise other rights provided by the privacy laws applicable to you.

 

These rights are subject to applicable legal conditions and exceptions. For example, we may need to retain certain information to complete a transaction, comply with legal obligations, prevent fraud, or resolve disputes.

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How to submit a request

To exercise an applicable privacy right, contact us at:

Email: info@americanmusicianbrand.com

Mail: American Musician Brand
276 Fifth Avenue, Suite 704, #825
New York, NY 10001
Attn: Privacy Compliance Officer

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Please describe your request and provide sufficient information for us to understand and verify it. We may need to verify your identity before responding.

We will respond within the time required by applicable law. If we cannot fulfill a request, we will explain the reason where legally required and provide any available appeal procedure.

We will not unlawfully discriminate against you for exercising your privacy rights.

Opting out of advertising or data sharing

Where required by law, you may opt out of the sale or sharing of personal information or targeted advertising through the applicable privacy controls on our website or by contacting us.

Where required by applicable law, we will also process recognized browser-based opt-out preference signals, such as Global Privacy Control, in accordance with the relevant legal requirements and our technical capabilities.

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12. CHILDREN'S PRIVACY

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Our website is intended for a general audience and is not knowingly directed toward children below the age at which they may independently provide personal information under applicable law.

We do not knowingly collect personal information from children in circumstances where parental consent or other legal authorization is required without obtaining that consent or authorization.

If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter and take appropriate action.

Where applicable law requires different protections based on a child's age, we will follow those requirements.

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13. AUTOMATED TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE

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We may use automated tools and technologies to support customer service, website functionality, fraud prevention, analytics, marketing, or business operations.

If artificial intelligence or automated systems are used to process personal information, such processing will be subject to applicable privacy requirements and the disclosures relevant to the service involved.

 

We will provide additional information or obtain consent where required by law, including where certain automated decisions or profiling activities trigger specific disclosure or opt-out rights.

This section does not mean that every listed technology is currently in use. Our actual tools and practices determine which disclosures apply.

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14. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our business, website, technology, service providers, or legal obligations.

When we make changes, we will revise the “Last Updated” date at the top of this policy.

Where changes are material or additional notice or consent is required by law, we will provide the appropriate notice or obtain consent as applicable.

We encourage you to review this policy periodically to remain informed about our privacy practices.

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15. CONTACT INFORMATION

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If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or want to submit a privacy complaint, contact us using the details below.

American Musician Brand

Email: info@americanmusicianbrand.com

Mailing address:
276 Fifth Avenue, Suite 704, #825
New York, NY 10001
United States

Attn: Privacy Compliance Officer

We will review privacy inquiries and respond in accordance with applicable law.